For the first time Brand Owners will be able to apply

their CSR policies to the purchasing strategies

The Fair Trade mark is for businesses that pay a sustainable price for their print.
The new environment is fully transparent and all actions and performance levels are visible.
The whole supply chain will work together with sustainable and accountable processes.

iPPSA provides buyers with a CSR compliant purchasing model. The industry has given buyers no
choice but to chase the lowest market rate. Existing purchasing models do not give buyers the ability
to understand whether the price they pay, is helping the supplier to make a profit, allowing them to
survive or aiding in their demise. iPPSA gives buyers a breakdown of a price, including the cost of
production and a break even price. Buyers will then be able to make sure they buy at sustainable prices.
When the lowest sustainable production costs are combined with the most efficient working practices
and the largest buying power, then Brand Owners will pay the lowest sustainable prices.