Training 
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Module 1 - 4 February, 8 April 2010
An Introduction to Sheetfed print and paper
Suitable for:
All staff who are involved in specifying print, including buyers,
designers or members of a marketing team.
Learning outcomes:
By the end of the course candidates will be able to:
Create a quote request for items
Understand which papers are best suited to different products
Ensure that their items are produced as they envisage
Ensure that a suitable press is used for a product
Create a specification best suited to the intended use of the item
Use recent advances in printing technology to best effect
Module 2 - 9 February, 22 April 2010
Corporate Social Responsibility
CSR is concerned with how organisations conduct their activities in an ethical
way and how these activities impact socially, economically and
environmentally. CSR is a form of strategic management, and this
introductory course is designed to provide an overview of why CSR
matters, and what it can bring to an organisation.
Target Audience:
This Unit is suitable for inside and outside sales personnel and Strategic or
senior managersor their representatives, who are interested in ethical,
environmental and socially responsible practices within their organisation.
On completion of this Unit delegates will be able to:
Explain the principles of CSR and its’ relevance and significance to the
industry.
Identify the principle stakeholders in CSR.
Identify the main elements of a CSR policy
Describe how CSR is aligned to each organisation’s corporate strategy.
Identify appropriate CSR strategies, indicators and metrics that can be
used within your organisation.
Module 3 - 16 February, 27 April 2010
Introduction to Paper and Web Printing
Suitable for:
Print buyers, specifiers, designers and marketeers
Learning outcomes:
Delegates will be able to:
Describe the gravure and web offset printing processes and their
Applications
Describe the different prepress processes for both web offset and
gravure printing
Identify a suitable range of substrates for web offset and gravure
Printing, and how choice of substrate can affect the printed result
Identify the most common production problems related to the web
printing processes
Module 4 - 23 February, 29 April 2010
Print, Paper and Sustainability - Time to Revise your Business Model?
The rules of business are changing at an alarming rate and the scope of
‘sustainability’ has grown as a result. Businesses have to think differently, as
the consequences of their actions, and the effect on resources and their
continuing availability are now viewed more critically.
Delegates will be introduced to basic principles of sustainability and how it is
becoming a business imperative, as changes in social, economic and
environmental pressures influence business needs.
Target Audience:
This Unit is suitable for inside and outside sales personnel, strategic or senior
managers and their representatives, or anyone who has responsibility for
informing corporate decisionmaking relating to the introduction or
improvement of sustainability, in line with their customers and stakeholders
expectations.
On completion of this Unit delegates will be able to:
Identify the principle aspects of sustainability
Explain the principle Social, Economic and Environmental issues
Describe how a systematic approach can support their business activity
Describe how certification and accreditation schemes can contribute
towards sustainable business solutions
Explain how the changing technical, economic and environmental issues
might impact on their business model.
Module 5 - 2 March, 6 May 2010
Supplier Evaluation and Management
Suitable for:
All staff who are involved in choosing print suppliers, including buyers, designers
or members of the marketing team. N.B. It is assumed that candidates will already
have an understanding of the different print processes covered in modules 1, 4, and 12.
Learning outcomes:
By the end of the course candidates will be able to:
Create a supplier base which suits theirs company’s requirements
Ensure that their suppliers are capable of delivering the quality, service and
products that are required of them
Evaluate suppliers appropriately
Carry out an efficient factory audit
Set up an appropriate relationship framework
Module 6 - 4 March, 11 May 2010
Introduction to Print for Packaging
Suitable for: Print buyers, specifiers, designers and marketers
Learning outcomes:
Delegates will be able to:
Describe the main production processes, from prepress through to
Print finishing which are most commonly used for packaging and
POS/POP
Identify a range of substrates suitable for packaging and POS/POP
applications
Describe how choice of substrate will affect product performance
Identify methodologies for protecting brand values
Describe the relevance and importance of design briefs in ensuring
the desired result is achieved
Describe how “value added” processes can enhance product
performance for printers, customers and end users
Module 7 - 9 March, 25 May 2010
Colour Management and Workflows
Suitable for:
Print buyers, print managers, studio and prepress staff
Learning outcomes:
Delegates will be able to
Identify a variety of prepress, press and post press workflows, and their
appropriate applications
Describe the main principles of ISO 12647, and explain their relevance
Describe the process involved in implementing ISO 12647
Identify methodologies and technologies available to ensure consistent
printed results, and to maintain brand values
Module 8 - 11 March, 27 May 2010
Negotiation Skills
Suitable for:
All staff who have a negotiation role, including buyers, production staff and their
managers. It will be found particularly useful by participants who have not had previous
negotiation training or who wish to improve their negotiation skills/confidence.
Learning outcomes:
By the end of the course candidates will be able to:
Achieve a more profitable outcome from negotiations
Approach negotiation situations confidently, and carry them out within a clear structure
Ensure that they have clear goals and that these are obtained and ratified from within their company if necessary
Take the lead in discussions and spot all negotiation opportunities
Bargain in a flexible manner which makes it more difficult for the other party to move
you from your desired outcome
Module 9 - 16 March, 1 June 2010
Design for Print
Suitable for:
Those overseeing the design process, print buyers, design
specifiers, marketers
Learning outcomes:
Delegates will be able to
Describe the main print processes and their applications
Prepare a basic design brief to meet customer specifications
Describe the essential design elements which can assist in the
management of production costs
Identify common design and specification pitfalls, and apply techniques
to avoid or minimise them
Module 10 - 23 March, 10 June 2010
Introduction to advertising Campaign Management In Print and Electronic Media
Suitable for: Marketing, design, studio and brand management personnel
involved in campaign and brand management
Learning outcomes:
Delegates will be able to:
Identify a range of cross media applications suitable for specific
advertising and marketing campaigns
Identify the advantages and disadvantages of utilising a range of
channels to market
Produce key metrics to monitor workflow across marketing activities to
ensure resources are deployed effectively
Track progress and achievement of objectives and targets
Describe how QR codes and 2Ddata Matrix can be used to measure
consumer response
Module 11 - 25 March, 15 June 2010
An Introduction to Direct Mail and Post
Suitable for:
All staff who are involved in specifying direct mail, including buyers, designers
or members of a marketing team.
Learning outcomes:
By the end of the course candidates will be able to:
Understand the strengths of direct mail
Understand different direct mail processes
Use the latest advances in digital direct print appropriately
Apply print in a multi-channel environment
Identify common data issues
Approach the correct postal suppliers
Module 12 - 30 March, 29 June 2010
Procurement Strategy and e-procurement
Suitable for:
Senior purchasers who need to create or manage a supply base for a large amount
of print. N.B. It is assumed that candidates will also attend module 7, which covers
individual supplier evaluation, if appropriate.
Learning outcomes:
By the end of the course candidates will be able to:
Create a supply base strategy
Create a procurement strategy
Plan a tender
Create tender documentation
Understand e-procurement and how it may be applied to their company
Module 13 - 15 April, 22 June 2010
Advance Negotiation Skills
Suitable for:
All staff who have a negotiation role, including buyers, production staff and their
managers who have already attended the negotiation skills module 4 and wish to
advance their skill base.
Learning outcomes:
By the end of the course candidates will be able to:
Understand negotiation styles of the other party
Respond to these styles in an appropriate manner
Use an increased range of negotiation tactics
Address stalemate issues
Understand their negotiation strengths
Module 14 - 17 February, 24 June 2010
Printing Processes - Digital
Suitable for:
Individuals who are new to the printing and paper industries, including
paper merchants, print buyers, specifiers, marketeers, paper agents and
designers.
Learning outcomes:
By the end of the course candidates will be able to:
Explain the impact of alternative/electronic media on the print and
paper industry.
Describe the part the print and paper industry can play in
contributing to successful cross media campaigns.
Explain the basic principles, advantages and disadvantages of the
digital printing processes, including dry toner, inkjet and electronic
printing.
Describe how digital printing can be used for drop on demand and
variable data usage.
Explain how Web2print can be used to the benefit of printers and
their clients.
Identify the different paper requirements needed to print by drytoner
thermal transfer (Xeikon type press) and inkjet (Indigo type
press) processesUnderstand negotiation styles of the other party